Edouard Schneider

PARIS — Edouard Schneider has joined Acne Studios as global communications director and head of its Paris division.

His appointment was effective June 11, and he reports to chief executive officer Mattias Magnusson and Lotta Nilsson, who returned to the brand last year as director of marketing and image, based in Stockholm.

Schneider was previously head of press and public relations at Louis Vuitton and has worked at Maison Margiela, Sonia Rykiel, Givenchy and Swarovski.

He will work hand-in-hand with Nilsson to define and implement the Swedish brand’s worldwide communications strategy and oversee its international press teams. Acne also recently hired Lucas Devin, cofounder of the Radical PR agency, as manager of celebrity and influencer relations.

The brand plans to stage its first men’s runway show on June 20 during Paris Men’s Fashion Week.