Estée Lauder certainly wasn’t the only Lauder with an entrepreneurial spirit.

Her great-granddaughter, Eliana, took a sojourn from her sophomore year at Duke University to attend Victoria Beckham’s runway show in New York on Sunday morning, where she revealed she’s working to rebrand her business and will be launching a Kickstarter campaign. Back in her high school days, Lauder said she was frustrated with planners because they did not empower true organization — so she broke out the Adobe and created her own.

Then, at college, she translated that personal organization project into a business. While her products aren’t available, according to the BinderChecked web site, Lauder said the rebrand will launch in about two weeks under the new name Catalist.

Bursting with enthusiasm, both for her business and over meeting David Beckham, Lauder wore an off-the-shoulder red Halston minidress and sat with other members of the Lauder clan for the show — including chairman emeritus Leonard Lauder, chief executive officer Fabrizio Freda and group president Jane Hudis — to watch and Boomerang the production. Backstage, makeup artist Pat McGrath used Beckham’s new makeup collection for Estée Lauder on the models before they walked down the runway.