LONDON — Elisabeth Murdoch has joined Jimmy Choo PLC as an independent non-executive director, the company said Friday.

Murdoch is a media and technology entrepreneur and currently chair of Freelands Group, which makes early-stage investments in tech and digital companies.

A daughter of media mogul Rupert Murdoch, she is also a trustee of the Tate. In 2001 she founded Shine Group, the British TV production company that was eventually sold to her father’s 21st Century Fox media conglomerate, sister company to News Corporation.

Murdoch joins the Jimmy Choo Board on Nov. 13.

Peter Harf, chairman of Jimmy Choo, said in a statement that Murdoch brings “a wealth of experience” to the board.

Choo has been busy this year building its board with powerful women. Earlier in 2015, the British luxury brand named Meribeth Parker and Anna-Lena Kamenetzky as non-executive board directors.

Kamenetzky has replaced Bart Becht on the board. She is a partner and head of corporate development at JAB Holding Company LLC, which owns Jimmy Choo.

Kamenetzky has been head of business development at JAB Holding since August 2012, and has more than 15 years’ experience in corporate finance, business development, investing and restructuring. Before joining JAB, she was a managing director at the private equity firm RHJI, where she was in charge of restructuring and selling its Japanese portfolio assets and prior to that, she worked in the investment banking division at Goldman Sachs.

Parker was formerly group publishing director of Hearst Magazines and has held a variety of senior roles in publishing. She joined the board in August.

Parker is now a media and luxury consultant following a 14-year career at Hearst Magazines U.K. Previously, she spent five years as publishing director of Where London Magazine.

On Friday morning, Jimmy Choo was one of the few European retail and luxury stocks to gain ground, climbing 0.4 percent to 1.53 pounds, or $2.34.

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