BEIJING — Esprit said Tuesday that it has appointed Holly Li as chief executive for its China operations.


Li, most recently Adidas’ Beijing-based vice president and general manager for North China, will implement Esprit’s growth strategy for China, part of its overall “transformation plan.” The company announced in September that it was pulling out of the North American market and would expand operations in China, Germany, and Benelux.

The company also said that over the next four years it would seek to double its sales in China to 6 billion Hong Kong dollars, or $ 771.22 million at current exchange, and establish a “design center geared to the needs of the Chinese market.”

Li, who begins Feb. 1, “is an experienced Chinese executive with a proven track record,” said Esprit group ceo Ronald van der Vis. He noted that she “has gained broad experiences in managing the international textile brand Adidas in the Chinese market, both within the retail and franchise distribution channel.”

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