Call it the beauty version of moving house — the White House, that is.

This story first appeared in the June 25, 2013 issue of WWD. Subscribe Today.

Maria Cristina “MC” González Noguera, global vice president, corporate communications, for the Estée Lauder Cos. Inc., has resigned her post to become special assistant to President Obama and communications director to First Lady Michelle Obama.

Noguera replaces Kristina Schake, who is leaving the White House to take on the newly created role as chief communications officer at L’Oréal USA.

Schake begins her role on July 8 and will be charged with overseeing all corporate communications for L’Oréal USA and will lead the external communications strategy in the areas of public and media relations, industry and government relations, sustainability, crisis communication and corporate philanthropy. She will report to Frédéric Rozé, L’Oréal USA president and chief executive officer.

González Noguera will begin at the White House on an unspecified day in July, according to the Office of the First Lady. Before taking on her role at Lauder, González Noguera was a managing director for the Washington, D.C., strategic communications firm Chlopak, Leonard, Schechter & Associates.

“Kristina has been an essential and valued adviser to me over the past two-and-a-half years,” Michelle Obama said. “Her expertise in strategic planning and her creativity have been invaluable not just to me but to the entire administration and I am truly grateful for her leadership and counsel. While she will be greatly missed at the White House, the impact of her work will be lasting. While Kristina leaves big shoes to fill, MC brings a fresh perspective and a wealth of expertise that will make her an incredible asset to our team. My time at the White House has been focused on ensuring all our children and families thrive, and as an experienced communications professional who shares my commitment to this mission, I know MC will be an outstanding partner.”

In an unrelated matter, it has been speculated that Pam Alabaster might join Lauder, but the company declined to confirm it. Alabaster recently left L’Oreal USA, where she had been senior vice president of sustainable development and public relations.

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