The Estée Lauder Cos. Inc. is switching up two key brand executives as “part of [the] company’s ongoing organizational evolution.”
Peter Lichtenthal, global brand president for Bumble and bumble, will add Bobbi Brown to his portfolio next week. Maureen Case, global brand president of Bobbi Brown and Jo Malone London, will focus on the latter business and other strategic initiatives for the company.
Both executives report to John Demsey, a group president of the Estée Lauder Cos.
“The addition of the Bobbi Brown brand to Peter’s portfolio reflects his many successes at Bumble and bumble, including growth for the brand in Sephora while maintaining creative and sales momentum within the professional salon channel,” Demsey said. “Maureen’s innate talent lies within brand-building and the shopping experience and her focus on Jo Malone London will maximize her skills to continue to build this fast-growing brand.”