LONDON — Estée Lauder celebrated the launch of its 2014 Breast Cancer Awareness campaign with a reception at Kensington Palace’s Orangery in London on Monday night.

Face of the campaign Liz Hurley was among the guests including Holly Fulton, Olympic cyclist Victoria Pendleton, Arizona Muse and Emma Thompson, who sipped on pink drinks, surrounded by countless pink blooms.

The event marked the launch of “Hear Our Stories. Share Yours”, a series of five films produced by breast cancer survivor Clare Wise and directed by Susannah White, who directed the moody television adaptations of “Jane Eyre” and “Bleak House.” “We found some incredible women and it really puts your life in perspective,” said White, who donated her talents to the cause. “You think you have problems, then you see the problems these women have had and you realise that you have nothing to complain about at all.”

“One of our best friends was taken by breast cancer,” said make-up artist Amanda Grossman, who had earlier in the day co-hosted a charity luncheon for 500 women at the Dorchester Hotel with architect Sam Jacobs, raising over 500,000 pounds (about $800,000 at current exchange) for The Haven, a group of breast cancer support centers. “The lunch, which Estée Lauder supported, is a way to keep supporting her. The Haven is an incredible place where you’re hugged and supported from the minute you walk in, whether it’s through alternative therapies or just a smiling face.”

Chris Good, president, The Estée Lauder Companies’ UK and Ireland, co-hosted the event with Hurley and said, “We sell lipsticks for a living and it’s nice to be able to step back and do something worthwhile.”

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