MILAN — There’s a changing of the guard in Italy at both the Estée Lauder Cos. Inc. and L’Oréal.
This story first appeared in the December 6, 2013 issue of WWD. Subscribe Today.
After 35 years with Lauder, Orna Nofarber has decided to retire, effective Dec. 1, and she has been succeeded by Edoardo Bernardi. He has been named general director and chief executive officer of Gruppo Estée Lauder Cos. Italia.
At L’Oréal, Cristina Scocchia will be ceo of L’Oréal Italia, taking over the post held by Giorgina Gallo for 13 years. L’Oréal plans to honor Gallo for the total of 30 years she worked at the company with the honorary title of president of its Italian branch. Her successor, Scocchia, is a beauty veteran, most recently as head of Procter & Gamble’s Cosmetics International Operations.
Fabrizio Freda, president and ceo of the Estée Lauder Cos., said of Nofarber, “Over the years, [she] mentored and inspired countless team members and significantly contributed to developing and promoting talented individuals. Orna extended her visionary leadership to building exemplary partnerships with Italian retailers, distributors and members of the media, firmly establishing the Estée Lauder Cos. as a partner of choice.”
At Lauder, Bernardi had most recently served as director of the Estée Lauder and Tom Ford beauty division in Italy, a position he had held since 2008. Bernardi originally joined the Estée Lauder Cos. in 2001 as a financial director, following stints at Arthur Andersen & Co. and L’Oréal.
“His experience, strategic way of thinking, his vision of the Italian commercial panorama, combined with his ability to stimulate those he works with will be key to the success of his leadership” at Estée Lauder’s Italian branch, the company said.
Nofarber joined Lauder in Italy in 1979 as public relations manager for the Estée Lauder brand and very quickly moved on to more senior roles, including regional director for Europe and managing director for Italy in 2001. She was credited with setting the stage for Italy to become one of Lauder’s biggest prestige beauty markets in Europe and led the way in identifying the needs of Italian consumers in terms of prestige beauty products.
Nofarber said, “I will greatly miss my team and colleagues, who inspire me every day, as well as my outside partners, but I have no doubt that my successor, Edoardo Bernardi, will lead the company’s Italian affiliate into a bright and successful future.”