Glamglow products

The Estée Lauder Cos. Inc. is making new appointments as it works to expand Glamglow — appointing Beth DiNardo to the brand and bringing back Paula Pontes.

“Glamglow’s move to become a fully integrated brand is an important milestone for Glamglow and for our company,” said John Demsey, executive group president for Lauder. “I am confident that Beth and Paula’s strong leadership capabilities, experience with California-based brands and continued collaboration with [founders] Glenn, Shannon and the entire Glamglow team will help usher in the brand’s next phase of growth.”

Glamglow is best known for its mud masks, which aim to provide immediate results. The business also makes cleansers and other products.

DiNardo, who has led Smashbox since Lauder bought it in 2010, will add Glamglow to her title, as global brand president for Smashbox and Glamglow as of Oct. 15. Under DiNardo’s leadership, Smashbox has expanded to more than 40 global markets. She will continue to report to executive group president John Demsey.


Paula Pontes and Beth DiNardo 

Pontes is rejoining Lauder at Glamglow Nov. 1 as senior vice president and global general manager, reporting to DiNardo. She succeeds Reinaldo Gonzalez, whose future job plans are yet to be announced. She will focus on building Glamglow’s global brand equity, developing and executing the brand strategy and advancing global business. Pontes will be based at the Glamglow’s Hollywood headquarters, working closely with founders Glenn and Shannon Dellimore, who remain with the brand as founders and creative directors.

“Rey has been a great partner in taking the brand to the next level,” the Dellimores said in a statement. “Beth and Paula are both inspiring leaders with incredible creativity and deep affinity for L.A. culture and Hollywood trends.”

Pontes returns to Lauder from her role as executive vice president of strategy for Swarovski Consumer Goods. She first joined Lauder in 2009, when she oversaw the diligence process for the company’s Smashbox acquisition. Then, she joined Smashbox in Los Angeles to lead its integration and strategy definition process, working with DiNardo for two years. After that, she joined Lauder’s Brazil affiliate, designing its corporate structure, as well as growing the business’s footprint in secondary cities to capitalize on an emerging middle class.