Evine Live Inc. has named Mark Locks executive vice president of product sourcing and business development.

According to Evine, Locks was formerly president of global operations at Tiger J LLC. In his new role at Evine, Locks will focus on strengthening the company’s product development pipeline. Locks will report to Bob Rosenblatt, Evine’s chief executive officer.

While at Tiger, Locks worked on the video retail business development of many celebrity brands, including Serena Williams, Giuliana Rancic, Lisa Rinna, Vanessa Williams, Nicole Richie and Queen Latifah.

Rosenblatt said, “Mark is bringing his considerable talent, experience and Rolodex to Evine, where he will oversee enhanced product development operations for new business opportunities.”

Evine on Wednesday reported fourth-quarter results for the period ended Feb. 3. The company said net income was $6.4 million, or 10 cents a diluted share, compared with net income of $2 million, or 3 cents, a year ago. Net sales inched up 1.2 percent to $192.7 million from $190.5 million.

For fiscal year 2018, the company projected sales growth in the 2 to 5 percent range. Net sales in 2017 were $648.2 million.

Evine is a multiplatform interactive digital commerce company. It offers a mix of proprietary, exclusive and name brands directly to consumers via television, online and mobile.

Brands include V. by Vanessa Williams, Paula Deen, Harvé Benard and Donna Salyers’ Fabulous Furs in apparel; Effy in jewelry, and Mackenzie-Childs and Donny Osmond Home in home goods.

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