bob rosenblatt

Multiplatform video e-commerce company Evine Live Inc. today officially named its chief executive officer.

The Minneapolis-based company, which counts HSN and QVC among its competitors, has appointed Bob Rosenblatt as its permanent ceo. Rosenblatt had been interim ceo and chairman. He will continue to serve on the board but will step down as board chairman.

Since assuming the role of interim ceo earlier this year, Rosenblatt said he feels that the company has made significant progress toward improving its merchandising balance, accelerating the development of engaging brands that customers love and prioritizing profitability. “We feel interactive video commerce is the most dynamic opportunity in the retail landscape today,” he said, “and we are positioned well to continue to deliver this experience to our customers.”

Rosenblatt’s previous roles include group president and chief operating officer of Tommy Hilfiger Corp., where he built the company’s first transactional web site; chief financial and operating officer and president of HSN, where he built its online operation; and as cfo at Bloomingdale’s. He also has been an adjunct professor at Fashion Institute of Technology.

“Bob’s proven leadership, his years of both traditional retail and electronic retail experience, and his abilities to inspire and coalesce the team around him make him the perfect person at this exciting time in video commerce,” said Landel Hobbs, who is the company’s lead independent director and vice chairman, who will now serve as Evine’s chairman. “After reviewing and interviewing many candidates, we came to the conclusion that Bob is the ideal individual to take Evine to the next level of video-based retailing.”

Next week, Evine will report its quarterly earnings. In May, the company reported that beauty and fashion were the two fastest-growing categories, despite suffering losses in the quarter.

Additionally, online net sales as a percentage of total net sales was 48.8 percent, and mobile was the fastest-growing platform with net sales of $37.1 million, representing a 31 percent gain year-over-year.

Rosenblatt said that by bringing added discipline and a greater commitment toward a cohesive, balanced business strategy, Evine was “proving that we can deliver both great, exciting products to our customers, and improved profitability to our stakeholders.”

The company said it expects second-quarter sales growth to be in the low single digits, with second-quarter adjusted earnings before interest, taxes, depreciation and amortization similar to the first-quarter results.