LONDON — Luxury multibrand retailer The Webster is reinforcing its management team with the promotion of Laurent Malecaze to chief executive officer and the appointment of Stephane Jaspar to the new role of chief brand officer, WWD has learned.
Malecaze and Jaspar will be based in New York and report directly to Laure Hériard Dubreuil, the brand’s founder, creative director and former ceo. An announcement is expected today.
The company said the management team reflects “the strategic importance of the brands’ interaction with its customers and growth ambitions for the future.”
Malecaze joined The Webster in 2015 as chief operating officer and was appointed president in 2018. He had previously spent several years as a strategy consultant at Bain & Company in Paris, London and Sydney, focusing on the consumer sector.
Jaspar, who has more than 20 years’ experience in the fashion and entertainment industries, joins from Stella McCartney where he had worked since 2003, most recently as chief marketing officer.
The company said he will develop and implement all aspects of communications and marketing, and oversee the visual identity, content, consumer experience and sustainability efforts for The Webster’s luxury fashion and home interiors products. He will also focus on the recently launched LHD ready-to-wear and lifestyle collection, which spotlights travel and escapism.
The appointments come at a pivotal moment for the private company as it prepares for the opening, in early 2020, of its seventh location in the U.S., a new flagship in Los Angeles. The Webster’s most recent opening was in Manhattan’s SoHo.
The Webster team has also been working on growing its global digital footprint and e-commerce channel with a forthcoming new web site experience, and the addition of categories following the recent launch of the new Home section.
As reported last month, The Webster began introducing home sections exclusively at its stores in New York and South Beach and online. The category was a natural evolution, as Hériard Dubreuil had envisioned her original location in South Beach as an extension of her personal home with plants, artworks and vintage wallpaper and furniture.
“I’m thrilled to pursue The Webster’s adventure with Laurent, now in the role of ceo, and to have someone with Stephane’s experience and expertise now join The Webster family,” said Hériard Dubreuil.
She said Jaspar was an important addition to the management team as the company enters a new phase “with many exciting projects and exclusive collaborations coming up.”
Jaspar said he’s hoping to “drive and communicate the brand’s vision, and to collaborate with all the amazing brands and talent curated by The Webster, to inspire and welcome new consumers into our community in the U.S. and abroad.”
Malecaze said The Webster is “uniquely positioned across the industry to deliver on the promise of a one-of-a-kind specialty retail experience in the market. I am looking forward to taking on this role within the company, alongside the talented and passionate team of the Webster, as we drive the next phase of the company’s growth.”
Founded 10 years ago by Hériard Dubreuil in South Beach, Miami, The Webster operates in locations including Bal Harbour, Houston, Costa Mesa, and the recently opened one in SoHo. The online store is TheWebster.us.
Each location provides a curated shopping experience within an intimate home-like setting combining the ambiance of the ultimate walk-in closet with customized furnishings and contemporary art.