Rémy Baume, Zadig & Voltaire president

PARIS — Zadig & Voltaire has named Rémy Baume as president, filling the role vacated by Jean-Jacques Guével, who took the helm of Balmain in December, WWD has learned.

“He will be a driving and modern force to accelerate the influence of the brand and its growth internationally,” Zadig & Voltaire founder Thierry Gillier said in a statement. He also cited the executive’s experience in “brand and organization building.”

Baume was previously chief executive officer of Kidiliz Group, a company that created clothing lines for kids under brands including Kenzo, Paul Smith, Jean-Paul Gaultier, Levi’s and Catimini.

The executive has also worked for the parent company of LVMH Moët Hennessy Louis Vuitton and was a member of the executive committee of Carrefour Group, where he headed nonfood activities.

A graduate of ESCP Europe and Columbia Business School, Baume started his career in mergers and acquisitions at Morgan Stanley and was also a consultant at McKinsey.

Zadig & Voltaire, known for its rock-chic take on Parisian style, has been in expansion mode, particularly in the U.S. and China, fueled by investment from U.S.-based private equity and buyout firm TA Associates. It generates around 350 million euros in annual revenues, and has stores in 30 countries, and last year grabbed a spot on Deloitte’s annual list of the 100 largest luxury goods firms in the world.

TA Associates last year mandated Rothschild & Cie to find an additional investor for further expansion.

The brand has been adding stores in the U.S. at a rapid clip, including two in Texas and two in Florida last year, with plans for a new Madison Avenue flagship.

Last July, it forged a venture with I.T Ltd., its historical partner in the region, to expand its presence in China.

Gillier last year purchased cashmere label Lucien Pellat-Finet, which makes bright, off-beat cashmere sweaters with marijuana and skull motifs, adding the namesake founder to Zadig & Voltaire’s board.

The brand last year brought on Kate Moss to collaborate with longtime designer Cecilia Bönström on a handbag line — with plans for further items in the future. Moss, who was present at the label’s spring 2020 ready-to-wear show in September, appears in its latest ad campaign, projecting the look of an “off-duty” model, clutching the Kate bag and wearing slightly tousled hair, a chic jacket and fitted jeans.

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