Revlon Inc. has a new chief executive officer, Fabian T. Garcia, effective April 15. Garcia is joining the brand from Colgate-Palmolive.

The beauty firm said Garcia was elected by its board of directors as the company’s president and ceo. He was also named to Revlon’s board, as well as the beauty firm’s wholly owned operating subsidiary Revlon Consumer Products Corp.

Garcia, 56, said, “Revlon is a true global market leader setting the highest standard for beauty and quality. I look forward to joining this extraordinary team to help continue to drive growth and innovation and to continue to deliver strong results for our customers around the world.”

Ron O. Perelman, chairman, said, “Fabian has demonstrated a long track-record of success at [Colgate-Palmolive] in terms of driving growth and profitability, and in successfully leading and expanding global organizations. He has the global strategic, marketing, sales, financial and operational leadership experience to successfully lead Revlon into the future.”

Garcia over the past 13 years has served in a number of positions at the Colgate-Palmolive Co., including leading the company’s businesses in Asia-Pacific, Eurasia, Latin America and, most recently, Europe and the Hill’s Pet Nutrition business.

As chief operating officer of Global Innovation and Growth, Garcia had responsibility for Colgate’s growth strategy, consumer and customer innovation and operational productivity strategies and plans, Revlon said. The beauty firm added that he also led Colgate’s innovation strategy, focusing on new business models, core categories and emerging business opportunities.

Before joining Colgate, Garcia worked at the Timberland Co., managing its international operations. Before Timberland, Garcia was president of Chanel in the Asia-Pacific region, responsible for Chanel’s fashion, fine jewelry and watches, and fragrance and beauty lines in the region. Garcia was also once at Procter & Gamble Co., where he started his career, working through different assignments in the U.S. and abroad. While there, his last assignment was as president of the Max Factor business in Japan and Asia-Pacific.