Fanatics Brands has promoted Joe Bozich to president.

The former chief operating officer of the sports licensing company succeeds Raphael Peck, who has left the company.

Bozich founded Knights Apparel in 2001 and grew it into a key player in the college apparel market in the U.S. Knights was sold to Hanesbrands in 2015 and Bozich stayed on as chief development officer before leaving at the end of 2017. He joined Fanatics Brands in May to enhance its operations and build its supply chain internationally.

Peck, who had worked at Adidas, Under Armour and Oakley, joined Fanatics in 2013. But after the company purchased Majestic Apparel in 2017, giving it the rights to manufacturer fan apparel for all the major sports leagues, internal manufacturing became more important, leading to the change, according to sources.

Fanatics could not be reached for further comment.

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