By and  on February 2, 2015

In a surprising pairing, Lands’ End, a casual brand with an Americana appeal, has tapped Federica Marchionni, a European luxury executive who dresses to the nines, as its next chief executive officer.

The announcement Monday raised eyebrows across the industry, given Marchionni’s image and her experience. It’s her first ceo role, and a leap from her current job as president of Dolce & Gabbana USA. That business is estimated at between $100 million and $200 million in sales, whereas Lands’ End generates more than $1.5 billion in revenues.

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