Scott Hoffman has joined the Finish Line Inc. as executive vice president and chief merchandising officer.

Sam Sato, president of the Finish Line brand, had served as chief merchant before being elevated to his current position earlier this year.

“This appointment is about more than recognizing how much our company has grown. It also signals our whole-hearted commitment to aggressively growing our business,” Sato said. “Scott will continue to provide the guidance and leadership as we strive to deliver a best-in-class omni-channel customer experience.”

Hoffman is an 18-year veteran and served most recently as managing director for Echo Design Group. Prior to that, Hoffman was the chief merchandising officer of Steve and Barry’s. He also held been with Brooks Brothers, A|X Armani Exchange and Lord & Taylor.

Finish Line operates 638 stores in malls across the U.S.