Lauren Freedman, a veteran of the cosmetics industry, died Jan. 4 from complications related to cancer. She was 52.
Freedman’s career spanned more than 20 years, during which she specialized in sales and marketing for a number of prestige brands.
She held various senior management positions, each with greater levels of responsibility, at the Estée Lauder Cos. Inc. from 1987 to 2001. Her most recent position with Lauder was that of vice president of sales, education and retail marketing for Prescriptives.
After leaving the Estée Lauder Cos., Freedman was the vice president of sales and marketing at Cradle Holdings Inc., a luxury beauty company formed in late 2001 by Fox Paine, a private equity firm in San Francisco. Its prominent prestige brands included Penhaligon’s Apothecary, L’Artisan Parfumeur and Erno Laszlo. She was responsible for developing and maintaining relationships with senior merchants at large specialty stores in the U.S. and Europe.
In 2005, Freedman founded her own consultancy business, clé Global Cosmetic Services, which specialized in planning, sales and developing and implementing strategic global marketing plans for prestige brands. She also provided retail strategy and operations support to the Young Group, a global marketing and product development company.
“She quickly became my best friend and rock-star business partner,” said Karen Young, Freedman’s friend and the chief executive officer of the Young Group. “I will always hear her voice in my head reminding me ‘you can’t do epic stuff with the basics’ and ‘don’t overthink it,’” she added.
Freedman is survived by her husband, Douglas Bolton. A private service will be held at the end of January.