Fragments Inc. said Wednesday that it has promoted Robert Goldfarb to the role of president.

Goldfarb, who started at the New York-based jeweler in 2001 as chief operating officer, will retain that title and continue to report to Janet Goldman, the company’s chairman and chief executive officer.

Goldfarb, who had picked up the title of president from Goldman, said he hopes to extend Fragments’ reach beyond its SoHo-based retail location.

“The thrust of our attention in 2013 will be building a multichannel business through our newly launched Web site and our SoHo store,” Goldfarb told WWD. “We are also investigating opportunities to roll out additional Fragments stores, as well as pursuing mobile opportunities.”

Goldfarb will be able to trade off his extensive retail experience, which includes a 14-year stint under the mentorship of the late Marvin Traub at Bloomingdale’s. There, Goldfarb served as vice president and divisional merchandise manager of handbags, costume jewelry, bridge jewelry and watches.

He also served as director of accessories, footwear, intimate apparel, fashion jewelry and watches at QVC, where he launched and merchandised a number of designer collections.  Additionally, he held the post of divisional merchandise manager of footwear and accessories at J. Crew, and spent three years at Henri Bendel as divisional merchandise manager of fashion accessories.

“Rob is experienced, innovative and understanding of our unique culture,” Goldman added.

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