François Kress has joined the board of TrueFacet.

Kress is president and chief executive officer of Carolina Herrera Ltd. He has also held senior positions as global president of Stuart Weitzman LLC; president and chief operating officer of The Row; president of Fendi USA, and was president and chief executive officer of Prada and Miu Miu USA. He also was ceo of Bulgari US.

TrueFacet is a pure player that operates in the online jewelry marketplace for pre-owned luxury jewelry and watches that was founded in December 2013.

Kress said, “The luxury watch and jewelry category is poorly represented online today. There is plenty of room to grow a customer-service-driven selling platform for this industry based on product authenticity guarantee and online best practices.”

Tirath Kamdar, ceo of TrueFacet, said, “When it comes to building luxury brands, François Kress is known in the industry and beyond….TrueFacet is in a unique position to expand and François’ leadership track record makes him the ideal fit to grow the brand.”

TrueFacet’s venture capital backers include Maveron, Freestyle, Trilogy, Social Leverage and Founders’ Co-op, in addition to several angel investors.

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