PARIS — Françoise Lehmann has been named general manager of Lancôme International, its parent company L’Oréal said Tuesday.

This story first appeared in the June 26, 2013 issue of WWD. Subscribe Today.

The former Kérastase International general manager succeeds Youcef Nabi, who, as reported, resigned from Lancôme a few weeks ago.

“Considered an inspirational leader, allying an in-depth insight on brands [with] a comprehensive product understanding, Françoise Lehmann transformed the Kérastase brand by modernizing its image, accelerating product innovation, and [strengthening] the quality of service and consumer advice at the point of sale to the level of excellence of luxury brands,” L’Oréal said.

Lehmann has steered Kérastase into uncharted waters. Most recently, starting in mid-May in French hair salons, the brand entered the styling segment with the introduction of its Couture Styling line inspired by skin-care formulas and textures. The collection is fronted by Kate Moss, marking the first time the professional brand had an international face.

Lehmann has spent her entire career at L’Oréal, starting in 1988.

Prior to joining Kérastase in 2010, she was international marketing director of hair color for L’Oréal Paris. Lehmann also held numerous positions at Gemey, including head of marketing in France from 2000 to 2003.

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