GANT TAPS HEAD OF GLOBAL PR: Fredrik Skärheden has been named head of global PR for Gant, a new post. He reports to Caroline Roth, who oversees the marketing, PR, store concept/visual merchandising, digital marketing, customer relationship management and media and research divisions.
He joins Feb. 16 and will be based at Gant headquarters in Stockholm.
Most recently, Skärheden was head of communications and regulatory affairs director at PostkodLotteriet, a lottery in Sweden. Earlier he worked at such firms as eBay, MTG and Jung Relations.