NEW YORK — Hal Rubenstein is adding fine jewelry to his repertoire, as his contract as editor at large with InStyle magazine expires at the end of the month.

This story first appeared in the April 21, 2014 issue of WWD. Subscribe Today.

Effective May 1, he will become global style director at Gabriel & Co., the New York-based fine jewelry brand. The writer, magazine editor and author, who also launched into fashion via HSN last fall, will work with Gabriel & Co.’s designer and senior vice president Dominick Gabriel and chief creative officer Berna Gabriel to curate several style initiatives.

Gabriel & Co. is Hal Rubenstein & Associates’ first fine jewelry partner. The collaboration will formally launch at the JCK show in Las Vegas May 29, when Rubenstein is expected to make personal appearances and speaking engagements on the brand’s behalf.

Gabriel & Co. will mark its 25th anniversary this fall, and Rubenstein is expected to bring his insights into female shoppers, gathered from nearly two decades at InStyle magazine.

“Everybody knows I love jewelry,” Rubenstein said, adding he plans to help the brand establish a clearly defined and focused identity across all collections, including bridal jewelry.

Rubenstein’s philosophy on jewelry is very specific. “I don’t understand fine jewelry, when people buy it to put it in a vault, and only take it out for special occasions,” he said. “I think you should wear your best jewelry every day.

“Jewelry is so much about emotion,” he added. “It’s about stories and memories. Every ring of mine has a tale. Jewelry reminds me of all the best moments of life.”

Rubenstein continues to wear many hats, including a recurring guest fashion director role at WWD MAGIC and producer of special events for the American Express Centurion Card. Meanwhile, he said he chose not to renew his contract with InStyle, although he still plans to write, mainly for his own Web site. is slated to launch at the end of this month. He is also working on a book on “great moments in romance,” to be published by HarperCollins in fall 2015.

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