By  on June 6, 2014

Gail Federici, chief executive officer of Federici Brands LLC, is all about filling a void.

In 1989, Federici teamed up with John Frieda to create a line called Frizz Ease to address frizz, something she felt was a blatant gap in the market. What was once a start-up, is now a landmark franchise and Federici hoped do the same with her latest venture, Color Wow, a line created to cover grown-out roots for color-treated hair.

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