LONDON — Gianluca Flore, the former chief executive officer at Brioni who spent nearly a decade at Kering, is joining Burberry as president, Americas, WWD has learned.

A Burberry spokesman confirmed that Flore will join the company on July 5 and be based in New York. He will report to Marco Gobbetti, who will become ceo of Burberry on the same day.

Flore succeeds Donald Kohler, who has accepted a new opportunity and will leave the business on July 1.

Flore exited Brioni last February, and was succeedd by Fabrizio Malverdi, former ceo of Agent Provocateur.

A former Bottega Veneta executive, Flore joined Brioni in November 2014, succeeding Francesco Pesci. He handpicked Brioni’s former creative director Justin O’Shea, who abruptly departed the company last October, after only six months.

Flore oversaw Brioni at a difficult time for the brand, which had seen two creative directors in less than a year. Issues linked to positioning, pricing and communication also weighed on Brioni, as did a rationalization of its workforce at its Penne, Italy, headquarters.

Before joining Brioni, Flore had been with Bottega Veneta, initially as president of the Americas region, and then as worldwide retail and wholesale director and ceo of Asia-Pacific. An Italian national, he began his career as an auditor and financial adviser at Arthur Andersen and went on to work at La Perla North America and Fendi Americas.

His appointment comes on the heels of Burberry’s announcement earlier this week that the veteran U.S. retailer and private equity partner Ron Frasch has been named to the company’s board of directors as Burberry seeks to reinforce its position in the region.

Frasch is currently an operating partner at the Newton, Mass.-based private equity firm Castanea Partners and his focus is on the luxury space, which includes apparel, accessories, footwear and jewelry.

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