NEW YORK — Alexandra Wilkis Wilson, cofounder and strategic adviser of Gilt Groupe, has been named president and chief executive officer of Glamsquad, an on-demand beauty service app, a new post.

This story first appeared in the August 13, 2014 issue of WWD. Subscribe Today.

Glamsquad delivers high-quality and affordable at-home beauty services by experienced stylists. Wilson’s role will be to lead the expansion into new service lines, geographies and revenue streams.

In a related move, former ceo and cofounder Victoria Eisner will assume the role of executive vice president and chief creative officer.

Both Wilson and Eisner begin their new roles on Sept. 1.

As cofounder of Gilt, Wilson helped lead the online shopping destination from start-up phase to a global online platform with more than nine million members and more than 1,000 employees. She worked in various posts such as chief merchandising officer, head of national sales for Gilt City, head of brand relations, and most recently, head of strategic alliances. She will continue in the role of strategic adviser at Gilt. Earlier she held roles at Bulgari, Louis Vuitton and Merrill Lynch.

Glamsquad was founded in January 2013 and formally launched in January 2014. Its founding team includes Eisner, Jason Perri, cofounder and executive chairman, and David Goldweitz, chief operating officer.

Perri said Wilson “is a well-known and highly respected pioneer in e-commerce, and her expertise will help guide the next stage of Glamsquad’s evolution into a robust beauty marketplace and lifestyle portal.”

Glamsquad delivers professional beauty services to the home and office with as little as an hour’s notice. The team of experienced hairstylists and make-up artists are hand-picked and trained extensively by creative director and Frédéric Fekkai veteran Giovanni Vaccaro and by director of makeup artistry Kelli J. Bartlett.

Currently operating in New York, the company is rolling out on-demand service in Los Angeles and will offer it in other cities soon.

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