By  on March 9, 2012

Before a recent photo shoot, Gina Boswell grabbed a bottle of Nexxus Frizz Defy Hair Spray from her desk, casually spritzing it into her dark, shoulder length hair. Minutes before, she had deftly defined Unilever’s beauty strategy and its integration of the Alberto Culver personal care portfolio, which, incidentally, includes the Nexxus brand. Boswell’s dexterity at extolling product virtues one moment and talking big-picture strategy the next make her a triple threat in beauty industry terms: a strategy, marketing and finance guru rolled into one. Boswell, who joined Unilever as executive vice president of personal care through its acquisition of Alberto Culver in May, currently oversees a $4.5 billion personal care business with a portfolio of brands such as Dove, Axe, Vaseline, Pond’s, Nexxus, VO5, TRESemmé, St. Ives, Noxzema and Simple skin care, which was recently introduced into the U.S. market.

This story first appeared in the March 9, 2012 issue of WWD. Subscribe Today.

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