Before a recent photo shoot, Gina Boswell grabbed a bottle of Nexxus Frizz Defy Hair Spray from her desk, casually spritzing it into her dark, shoulder length hair. Minutes before, she had deftly defined Unilever’s beauty strategy and its integration of the Alberto Culver personal care portfolio, which, incidentally, includes the Nexxus brand. Boswell’s dexterity at extolling product virtues one moment and talking big-picture strategy the next make her a triple threat in beauty industry terms: a strategy, marketing and finance guru rolled into one. Boswell, who joined Unilever as executive vice president of personal care through its acquisition of Alberto Culver in May, currently oversees a $4.5 billion personal care business with a portfolio of brands such as Dove, Axe, Vaseline, Pond’s, Nexxus, VO5, TRESemmé, St. Ives, Noxzema and Simple skin care, which was recently introduced into the U.S. market.
This story first appeared in the March 9, 2012 issue of WWD. Subscribe Today.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit