BERLIN — Escada has named Glenn McMahon chief executive officer, effective in January.

This story first appeared in the December 16, 2014 issue of WWD. Subscribe Today.

McMahon succeeds Bruno Sälzer, who left the German fashion house last month to assume the chief executive post at Bench, as reported.

McMahon was most recently ceo at Tamara Mellon and prior to that, held the position of ceo and president of St. John Knits for six years. In his 25-year career in the luxury and women’s wear industry, McMahon also served as president at Dolce & Gabbana USA, vice president of Giorgio Armani USA and Donna Karan, as well as president of Ellen Tracy.

McMahon will be based at Escada headquarters in Munich.

Megha Mittal, managing director and chairman of Escada, said she is “convinced we’ve found the ideal ceo for Escada with Glenn.” She noted Escada has made progress improving business operations and financial results, and added “it is now time to bring the brand more strongly into center stage, further improve customer satisfaction and further advance international expansion.”

Pointing to Escada’s history, brand identity, modern operational procedures and network of own retail doors worldwide, McMahon said he “sees enormous potential for further growth and brand development. I was always a big fan of the brand and am looking forward to working with Megha Mittal and her team.”

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