Caren Genthner-Kappesz, the new CEO of Glossybox

Berlin-based beauty subscription service Glossybox has named Caren Genthner-Kappesz as its chief executive officer effective Jan. 1. She replaces current ceo and founder Charles von Abercron, who steps down by choice after five years in the role but will continue with the firm as a consultant.

Genthner-Kappesz previously served as ceo of Shopping.com, and chief operating officer of Brands4friends, both eBay subsidiaries. Since 2013, she has worked for South Africa’s Naspers, heading various e-commerce efforts.

“The beauty sector still harbors great potential in the digital market,” Genthner-Kappesz said. “I am, therefore, very glad to assume responsibility for a strong international business at Glossybox and, together with a great team, will develop it further as a top brand in this segment.”

Glossybox was founded in 2011 and currently operates in 10 countries. In 2013, the start-up went through a major revision, cutting distribution range and staff to home in on key markets, a gamble that paid off with a rise in subscription rates as well as profitable figures for 2014.

In 2015, the company’s turnover reportedly grew by more than 40 percent. Since its launch, Glossybox has sold nearly 10 million beauty boxes, the firm said.

Germany’s Rocket Internet, which also owns e-tailer Zalando, holds a majority stake in the beauty sampling company.

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