LONDON — Graff Diamonds has named Matthieu Brichet chief executive officer for Europe, a new role. Brichet will head up retail strategy, further expansion, and store portfolios for the company’s locations in France, Monaco and Switzerland.

He will report directly to the company’s chief executive officer Francois Graff and chief operating officer Nick Paine.

Brichet will be based at the company’s new European headquarters in Paris and has already started working at the company. Prior to joining Graff Diamonds, he was the managing director, France at Harry Winston.

Launched in 1960, Graff Diamonds is a British jewelry company based in London. The brand plans to open its first store in Paris, designed by Peter Marino, later this year.

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