PARIS — A new executive structure has been unveiled at Groupe Rocher, effective July 1.

Bris Rocher, chairman and chief executive officer, said that along with his current functions he is taking the responsibility of the Yves Rocher brand, becoming its ceo.

In that role he succeeds Stéphane Bianchi, who also holds the title of assistant deputy general director of the company. The executive, who has been with Groupe Rocher for more than 20 years, is to leave the firm on June 30.

Rocher has named four deputy director generals, as well.

Jean-Michel Garrigue is to become deputy director general in charge of acquisitions and diversifying the brand portfolio. He will remain secretary general.

Guy Flament was named deputy director general for brand management of the Yves Rocher label, group strategy and specialized cosmetic brands. He currently oversees the group’s corporate strategy and development.

Yann de Feraudy will become deputy director general of operations and information systems. The executive today holds the group’s chief operating officer title.

Yann-Etienne Le Gall is to become deputy general director of human resources, group communication and organization. He currently oversees the company’s human resources activities.

“I wished to reorganize Groupe Rocher so that our brands and our teams address our clients with even more effectiveness, our absolute priority,” stated Rocher. “This new organization also takes a more collective [approach] and is resolutely turned toward profitable and sustainable growth.”

Groupe Rocher includes the brands Yves Rocher, Petit Bateau, Stanhome, Dr. Pierre Ricaud and Daniel Jouvance.