Backstage Gucci RTW Fall 2020

MILAN — A day after Italian Prime Minister Giuseppe Conte announced the closure of all nonessential commercial activities throughout the country until April 3, Gucci said it was closing all of its production sites until March 20 “as a further precautionary measure to protect the health and safety of our communities.” 

A company spokesperson said Gucci would “continue to sustain essential activities to guarantee continuity in our current and future business operations. This temporary closure will therefore not affect the supply of our products to our customers.”

Gucci owns six production sites in the Tuscany and Marche regions.

“The company is constantly monitoring the situation in order to quickly react and implement further measures if needed,” continued the spokesperson. “We are confident that this temporary suspension in our activities will help to allow for a return to normal operations as soon as possible.”

Since last Monday, Italy has been in a lockdown as the country fights the COVID-19 outbreak. “In line with the recent provisions introduced by the Italian authorities, Gucci has already requested that all of its employees in its various corporate offices across Italy participate in forms of flexible work, where applicable, and has introduced the four-day working week [Monday to Thursday],” the company said.

All of the brand’s brick-and-mortar stores in Italy will remain closed until April 3, per the government decree, but gucci.com remains operative, with the support of the brand’s global client service center.
“The health, safety and wellbeing of our employees, customers and suppliers is our utmost priority. Meanwhile, our sympathies are with all of the people and territories affected at this difficult time,” concluded the spokesperson.

As of March 11, according to the Civil Protection, 12,462 Italian citizens have been infected and 827 have died.

The Italian fashion industry has been coming to terms with the health emergency and Claudio Marenzi, president of Confindustria Moda, the association that groups more than 65,000 companies operating in the fashion industry, and chief executive officer of outerwear brand Herno, told WWD earlier this week that the organization is “figuring out how to help each other across the whole textile and fashion supply chain. We definitely feel the responsibility of supporting both our suppliers and our clients,” and that it was “hard to make any forecasts right now.”

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