Revlon is making more changes as it pursues its fewer, bigger strategy.
This story first appeared in the April 8, 2015 issue of WWD. Subscribe Today.
The company said Gucci Westman will leave her role as global artistic director on April 15.
During her time at Revlon, Westman created a host of color collections called Color Stories and brought a halo of edginess and artistry to the brand.
Martine Williamson, senior vice president of global marketing, stated, “Over the seven years that the multitalented Gucci Westman served as global artistic director for Revlon, she helped elevate the brand within the world of fashion and inspired us to push the envelope in the color collection category. Gucci has left a lasting impression on our brand that will not be soon forgotten. We wish her all the best going forward in her exciting and colorful career.”
Westman added, “It’s been an incredible seven years, and I loved the variety of experiences. This was a great chapter in my career, and I’m excited for all that’s ahead.”
Westman not only created her Color Stories and designed products, but went backstage to work fashion shows. She wielded her expertise with uncanny perception, painting models’ faces with Revlon products. At Rag & Bone’s spring 2012 show, she declared that the collection “is basically all about the clothes.” She created a face for the girl just back from vacation, which virtually all the models walking the show were. Westman said she simply enhanced their glows with a bit of peach or terra-cotta or nude powder. “I’m enhancing them, not changing them. There’s no tricky eye or color lip. It’s about them, the designers.”
Earlier, at the Oscar de la Renta show, Westman had an exotic, Eastern-inspired look for the show created by pairing a strong brow with rosy, contoured cheeks, to depict the designer’s vision of an enigmatic Eastern traveler.
“It’s about a Mongolian journey,” said Westman, who darkened the brow and applied touches of pink-hued lipstick.
When she was backstage or at Revlon’s studios, Westman seemed more like a painter who happened to be working in makeup.
During a joint interview in the Aug. 27 edition of WWD Beauty Inc., her longtime pal, Drew Barrymore, said: “I worship Gucci’s skills and artistry. She is so much beyond a makeup artist. She is an artist. Not only do I want her to go for it on my own face, I love watching what she does on fashion shoots when there is no-holds-barred makeup going on.”