Guillaume Jesel, most recently senior vice president and general manager of global corporate innovation for the Estée Lauder Cos. Inc., has been named senior vice president and global general manager of Lauder-owned brand Tom Ford Beauty, effective immediately.

This story first appeared in the June 24, 2015 issue of WWD. Subscribe Today.

In his new role, he reports to both Tom Ford, president and chief executive officer of Tom Ford International, and John Demsey, group president of the Estée Lauder Cos. Inc.

“I could not be more pleased to have [Guillaume] as Tom Ford Beauty’s new global general manager,” Ford said. “Through his tenure at Estée Lauder and his career, he has gained a profound understanding of the global beauty industry. His experience will be invaluable as we launch in China and continue to build our beauty business internationally.”

Added Demsey: “Guillaume has had a major impact on the brand in a short time, and we are confident that his leadership skills and his experience in the world of cosmetics will help this brand grow into a major powerhouse.”

Jesel has been with the Lauder organization for 14 years, serving in a number of senior roles, including vice president of global makeup marketing for the Estée Lauder brand, and senior vice president of global and North America marketing at MAC Cosmetics.

“While at MAC, Guillaume played an integral role in shaping the brand strategy with the leadership team,” Demsey said. “His extensive experience includes the deployment of MAC’s more than 50 launches annually and overseeing product and consumer marketing and supply chain. He also helped lead the brand’s groundbreaking fashion and pop culture collaborations, establish the brand as a leader in social media, and contributed to the success of its breakthrough Viva Glam campaigns in support of the MAC AIDS Fund.”

Prior to joining the company, Jesel served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.