H2O Plus has tapped Joy Chen as president and chief executive officer, effective immediately.

Formerly ceo of Yes To Inc., Chen will lead the Pola Orbis-owned brand through a major growth initiative, working to elevate the brand’s global presence and increase consumer awareness of the brand’s concept of combining natural marine ingredients and technology.

At Yes To, Chen managed the expansion of the skin- and body-care portfolio in North America, and internationally.

She is credited with quadrupling the business’ revenue and increasing the valuation of the company by five times during her tenure. Under Chen’s leadership, Yes To won nearly 70 product awards from industry experts and influencers.

Prior to Yes To Inc., Chen served as vice president of operations for laundry, home care and the Green Works unit at Clorox Co.

“Joy’s proven track record of growing businesses and effectively leading organizations through change makes her an ideal fit for the H2O Plus brand,” said Yutaka Den, chief global business officer at Pola Orbis Holdings. “Her enthusiasm and team-building ideals are a major asset to the company culture.”​

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