Michael Parker has joined Hampshire Group Ltd. as senior vice president of sales for Hampshire Brands, effective immediately. He will report to Robert Stec, Hampshire Brands president.

Parker, a 20-year veteran of the men’s apparel industry, was most recently national sales director of SML, a $350 million apparel branding and packaging company. Prior to that, he was group president of HMX Tailored Clothing, a division of Hartmarx Corp. He has also worked for Tommy Hilfiger, Lacoste, Lanier Trouser Group and Peerless Clothing International.


Stec said Parker’s “extensive expertise in positioning and building branded businesses in the midtier and upper-tier retail segments will be invaluable as we grow and maximize our Dockers brand license as well as look to add to our brand portfolio in the future.”