PARIS — Henkel has appointed Hans Van Bylen to succeed Kasper Rorsted as its chief executive officer, the Germany consumer-goods firm said on Monday.

As reported, Rorsted has signed on as Adidas’ ceo. He will leave Henkel on April 30.

On May 1, Van Bylen, who is 54, will take the reins of the maker of Schwarzkopf hair care and Dial soap, where he began working in 1984. He has held positions in Henkel’s laundry and home-care unit and its beauty-care division. The executive’s geographic reach has spanned from Belgium to Benelux, elsewhere in Western Europe, the Middle East and Africa region, North America, the Asia-Pacific zone and Latin America.

Since 2005, Van Bylen has served as a member of Henkel’s management board, responsible for its beauty-care business.

Henkel said it will name a successor to Van Bylen as executive vice president beauty care in due course.

“Kasper Rorsted has achieved a lot for Henkel,” stated Simone Bagel-Trah, chairwoman of Henkel’s supervisory board and the shareholders’ committee. “Under his leadership since 2008, the company has delivered a successful performance in a challenging market environment. Sales and profitability increased significantly and our top brands have been strengthened.

“This is also reflected in a significantly increased market capitalization, which has been more than tripled since Kasper Rorsted took the helm,” she continued.

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