Jacqueline Harrigan has been named vice president of marketing for the U.S. Polo Association brand, a new post.

Most recently, she was global communications director at Arizona Beverage Co. Earlier, she held marketing posts at Lacoste and Tommy Hilfiger.

Harrigan will be responsible for implementing and executing all marketing and communication strategies, overseeing all social media, direct marketing, p.r., advertising, online marketing, events and creative services. She will work closely with the licensees to create one consistent brand voice for the U.S. Polo Association brand.

Harrigan reports to David Cummings, chief executive officer and president of USPA Properties, Inc., a wholly owned subsidiary of the United States Polo Association.