LONDON — Harrods has appointed Amanda Hill chief marketing and customer officer. In the newly created role, Hill will report to Michael Ward, managing director of Harrods.

Hill joins the retailer from A&E Networks in New York where she worked as a chief marketing officer of the network in the U.S. and globally.

Prior to A&E, Hill served as the chief brands officer for BBC Worldwide.

Hill has been tasked with working on brand strategy and overseeing all marketing, communications, visual merchandising, CRM, customer service, digital and personal shopping as well as media campaigns and operations.

“We are delighted to welcome Amanda to Harrods, to take on this strategically important new role for the business,” said Ward.

“As we increasingly focus our business toward delivering unparalleled customer experience, Amanda’s vision as chief marketing and customer officer will be integral toward building our strategy going forward. Her experience and valuable insight into today’s modern consumer will help us build on Harrods’ strong brand identity amongst our global customer base.”

Hill said the modern luxury customer is changing at a rapid pace, “and at Harrods there is a constant focus on remaining one step ahead of what our customers expect.” She said she was looking forward to working with Ward and her leadership team on developing “a bold vision and direction for the Harrods brand,” and working with teams across the business.

Elsewhere, the retailer has restructured its brand and web teams. Sarah Myler has been named communications director, while Sandra Truesdale was appointed head of digital marketing. Jodie Blackbrough joins the team as head of online content and Alexander Wells-Greco, who previously served as head of visual merchandising, is now the retailer’s creative visual director.

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