Harrods Department Store, blue hour, London, Great BritainVARIOUS

LONDON — Harrods has named Caitlin Innes to the new role of digital and strategy director as the store prepares to unveil an e-commerce offer with Farfetch Black and White.

Formerly director of digital commerce at Burberry, Innes will oversee all online trading, digital marketing, customer insight and Harrods loyalty teams.

The store said her focus would be on driving its digital and omnichannel strategy, and identifying key commercial opportunities that will drive trade as well as diversify revenue streams.

Innes spent seven years at Burberry and held a variety of senior positions across digital strategy and business development. She began her career at the financial advisory and asset management firm Lazard.

“Harrods is reimagining the brick-and-mortar store, investing in its digital offering and developing its people,” Innes said. “The opportunity to work with the team in bringing all these facets together, in order to deliver, is truly unique.”

As reported, Harrods has partnered with Farfetch Black and White as its exclusive global e-commerce platform.

In February, the two companies announced a strategic partnership that sees Farfetch provide Harrods with a global e-commerce platform through its Black and White Solutions, the tech giant’s white label company that builds multichannel e-commerce platforms for luxury retailers.

The aim is to create a state-of-the-art global, online destination for the department store. The partnership will see Harrods use the core components of Farfetch Black and White, including e-commerce management, operations support, international logistics support and technical support.

Michael Ward, Harrods managing director, said digital plays a key role in the store’s “ongoing commitment to investing in customer experience, both in terms of both in terms of pure commerce and discovery. I am delighted to welcome Caitlin to the team, and look forward to working with her to deliver on our ambitious plans for the future.”

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