LONDON — Lauren Stevenson has joined Harrods as head of PR and communications, according to the store.

She replaces Amber Pepper, who joined Coach in January as marketing and communications director, and will report to store director Mark Briggs. Stevenson will be responsible for raising the store’s profile.

Stevenson was formerly PR director at for six and a half years, during which time she raised the profile of the online retailer globally, launched the Designer Incubator initiative, opened press offices in Australia, Scandinavia, the Middle East and New York, and managed the profile of the site’s founder Sarah Curran.

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