Hudson’s Bay Co., continuing to rebuild its management, has named Michael Crotty executive vice president and chief marketing officer, and Russ Hardin senior vice president and chief creative officer.
Crotty and Hardin, both well known in fashion and retail circles, will work at the HBC Department Store Group, which includes the Hudson’s Bay chain in Canada and Lord & Taylor in the U.S. They will report to Liz Rodbell, incoming president of the HBC Department Store Group.
“The new leadership will help us drive our marketing and creative efforts at Hudson’s Bay and Lord & Taylor, as we embark on our long-term growth strategies,” said Rodbell. Crotty succeeds Marc Metrick, who became chief administrative officer. Hardin is filling a new role.
Crotty has more than 25 years experience in multichannel retailing, marketing and brand management. Most recently, he worked at Nordstrom. Earlier, he worked at Bergdorf Goodman and Neiman Marcus. Rodbell said Crotty will be responsible for the overall marketing strategy for Hudson’s Bay and Lord & Taylor.
Hardin recently worked at Kohl’s. Earlier, he ran his own brand-development agency and before that held positions at Saks Fifth Avenue, Avon Products and Lord & Taylor. Rodbell said Hardin will be responsible for building all creative elements for Hudson’s Bay and Lord & Taylor, and lead social media, public relations and event activities.
Crotty and Hardin will be based in Toronto and New York, and supervise teams in both markets for Lord & Taylor and Hudson’s Bay. The department store group operates with a central senior management structure and separate Hudson’s Bay and L&T teams reporting into the central squad.
Separately, Hudson’s Bay Co. is purchasing Saks Fifth Avenue. Crotty and Hardin’s responsibilities do not extend to Saks. Further executive changes are expected at the HBC Department Store Group and Saks.