Heath Golden has joined Bendon Group as president of North America, effective Monday.


Golden is the former president and chief executive officer of Hampshire Group.


Bendon is based in Australia, and focuses on intimates, swim and activewear. Its brands include Elle Macpherson, Stella McCartney Lingerie and Pleasure State, which are distributed in Australia, New Zealand and the U.K. The wholesale businesses in the Europe and U.S. are growing, with other initiatives in the pipeline for the U.S. market. 


“This is an exciting opportunity for me to further build my retail, e-commerce and brand expertise as a key part of a rapidly growing company,” said Golden. 


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