Rahmyn Kress

PARIS — In a drive to accelerate digital activities, Henkel AG said on Thursday that it has appointed Rahmyn Kress as chief digital officer, a newly created position.

The executive will join the German consumer goods giant in the second quarter of this year and report to Henkel chief executive officer Hans Van Bylen. In the role, Kress is to oversee and coordinate the digital activities across all of Henkel’s business units, focusing on driving scale, building capabilities and leading projects company-wide, Henkel said.

The Düsseldorf-based maker of brands such as Schwarzkopf, Fa and Syoss has highlighted “Accelerate Digitalization” as a key priority through 2020 and after.

Kress has since 2010 worked at Accenture, where he has held numerous positions, including ceo and president of an Accenture digital subsidiary in digital supply chain; managing director of telecom, media and technology, and, most recently, managing director of Accenture technology ecosystems and ventures in Europe.

Before that, he served as senior vice president of physical and digital operations at Universal Music Group. Kress holds a Ph.D. in finance management and organizational behavior, and a master’s degree in business administration.

Another focus for Henkel has been the strengthening of its professional hair reach. As reported earlier in March, the company said it had inked an agreement to acquire Nattura Laboratorios, owner of brands including Pravana and Tec Italy, and associated companies in the U.S., Colombia and Spain. Financial terms of the deal were not disclosed.

“This acquisition is part of our strategy to strengthen our position in attractive markets and categories,” Van Bylen said in a statement at the time. “We will expand our hair professional business in Mexico and further leverage our brand portfolio in the U.S. hair professional market.”

Specifically, the purchase will springboard Henkel into pole position in Mexico’s professional hair market and consolidate its third rank in the U.S. — the single-largest market worldwide for the category.

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