Holt Renfrew, in an expansion of its management, has named Kimberly Grabel senior vice president of marketing and customer experience.

The position opened up following the promotion of Alix Box to senior vice president of retail channels, which involves leading the strategic development and implementation of new selling channels and business initiatives. Box was senior vice president of sales and marketing.

Holt Renfrew will be launching a secondary chain for contemporary sportswear, called hr2, next year. The company is also overhauling its store in Toronto’s Yorkdale Shopping Centre into a prototype for future store renovations and expansions.

Grabel, formerly senior vice president of marketing at Saks Fifth Avenue, left that company in April. She was involved with Saks’ full-line stores and Off 5th outlets, as well as consumer research, brand strategy, advertising, database and direct marketing, customer development, loyalty programs, public relations and special events. She joined Saks in 1995 and earlier was director of international trade for The Leslie Fay Cos.