Hudson Jeans at Project

Differential Brands Group Inc. tapped merchandising executive Matthew Fior to be the new president of Hudson Jeans.

Fior, who most recently served as chief merchandising officer for Lucky Brand, is taking over the position left open by the January departure of Barbara Cook who is now chief executive officer of Miansai, an accessories brand based in Miami.

Differential Brands’ ceo Michael Buckley said Fior will now be overseeing the day-to-day operations of Hudson “while providing guidance and leadership for the brand’s planned strategic growth.”

Before Fior’s tenure at Lucky, which began in 2011, he worked in executive merchandising roles with Gap Inc. and Levi Strauss & Co.

“With an 18-year track record of driving growth, Matthew has a wealth of knowledge and experience as an industry leading merchant,” Buckley added. “Under his direction, we look forward to maximizing the growth potential for Hudson’s consumer-direct, international and licensing channels, executing on our premium omnichannel vision for the future, and capitalizing on the brand’s wholesale department store and specialty store relationships.”

Fior alluded to his plans for Hudson, saying he sees the brand as positioned to move beyond denim to become “a true lifestyle brand.”

Hudson founder and chairman Peter Kim said he’s looking forward to working with Fior and the rest of the brand team “to continue expanding our brand.”

Cook joined Hudson in early 2013 after a two-year stint at Wet Seal and several years as an executive of Gap, first in London and then in North America.

Cook oversaw the merger of Joe’s Jeans with Hudson and Robert Graham, which led to the creation of Differential.

Since then the group has struggled, however, posting a nearly $5 million loss at the end of the year, compared to $700,000 in net income at the end of 2015.

The company has increased wholesale and consumer direct sales, though — due in large part to sales from Hudson.

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