Nelson Mui has joined Hudson’s Bay Co. as men’s fashion director.
He will oversee the men’s fashion direction for both Hudson’s Bay and Lord & Taylor and will report to Suzanne Timmins, senior vice president of the fashion office for HBC.
Mui served most recently as vice president of marketing and communications for David Chu Design, a post he held from 2007 to the end of 2012. Before that, he was style editor for Travel + Leisure and also served as senior editor for San Francisco magazine. He was also sportswear and media and marketing editor for DNR, the now-defunct brother publication to WWD.
Mui will split his time between New York, where Lord & Taylor is based, and the Hudson’s Bay offices in Toronto. He started last week.
HBC has been making personnel changes with regularity. Last month, the company named Bonnie Brooks vice chairman and Liz Rodbell president as it works to revitalize its stores and product offerings. Lord & Taylor is currently in the midst of a $40 million overhaul of its Fifth Avenue flagship that will include an expanded and revamped men’s department. In addition, Hudson’s Bay has been identified as a potential buyer for Saks Fifth Avenue.