BERLIN — In another top management change, Hugo Boss chief brand officer Christoph Auhagen is leaving the Metzingen-based company. Auhagen was a member of the management board for the last six years, and oversaw creative management, brand management, sourcing and production.
At the same time, the company announced Boss veteran Ingo Wilts would be returning to the firm no later than Nov. 1 as a member of the management board and CBO responsible for brand and creative management.
With a short break, Wilts held key men’s wear positions at Hugo Boss from 1997 to 2009. He then joined Kenneth Cole in New York as senior vice president and creative director and later became creative director of men’s wear at Tommy Hilfiger in Amsterdam. In April 2014, Wilts briefly came back to Boss in the newly created position of senior vice president of Boss men’s wear, but left seven months later.
Auhagen’s remaining areas of responsibility will be handled for the time being by remaining management board members Mark Langer and Bernd Hake.
As reported in late February, Claus Dietrich Lahrs stepped down as Hugo Boss CEO after two successive profit warnings. The search for his replacement is still undergoing.