BERLIN — Douglas Holding AG has a new chief — Isabelle Parize, who will take the reigns of Douglas Perfumeries’ parent company immediately.

Parize has been serving as general manager of southern Europe and chief executive officer of Nocibé, the French perfumery chain taken over by Douglas in 2014. She previously held roles at Procter & Gamble Inc., Henkel, Quest International and Canal Plus.

In January, Henning Kreke, a member of the family that founded Douglas, stepped down from the top role after 15 years. He is now chairman of the company’s supervisory board. In a statement, Kreke credited Parize with strongly increasing sales in southern Europe.

On Tuesday, the German firm also reported its intention to invest more than 100 million euros, or $111.9 million at current exchange, in innovations and growth plans over the coming three years, with an eye toward becoming a fully integrated omnichannel retailer in the competitive European market. Elements include enhancing brand awareness and enlarging Douglas’ private-label offerings.

Parize said: “We will strategically implement this investment in order to continue to set trends in the market, better meet the needs of our customers and broaden the appeal of the Douglas brand.”

This fall the company is to relocate its corporate headquarters to Düsseldorf, along with its Internet arm, which is located in nearby Cologne. Its administrative offices will remain about 40 miles away in Hagen, Germany, Douglas’ home for the last several decades.

Douglas has 1,700 perfumeries in 19 countries.

Pierre Aoun will succeed Parize at Nocibé, according to the company. He joined the perfumery chain in February 2012, most recently serving as its deputy general manager in charge of business and development. Prior to that he was Nocibé’s commercial director.

The executive has also held positions at companies including Etam, Petit Bateau and Elis.

Nocibé, whose annual sales are almost 1 billion euros, or $1.11 billion, has 600 sales points throughout France, 4,000 employees and 10 million clients.

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