In a move to strengthen its executive team and better integrate its omnichannel approach, J.C. Penney Co. Inc. named Michael Amend as executive vice president of omnichannel and Mike Robbins as senior vice president of supply chain. Amend starts Aug. 4, and Robbins is effective Aug. 10.

Marvin Ellison, chief executive officer, described Amend and Robbins as “two exceptional industry veterans who have a successful track record of creating enterprise inventory networks that enable brick-and-mortar and e-commerce to merge into one seamless shopping experience.”

Amend formerly served as vice president of online, mobile and omnichannel at the Home Depot while Robbins was a senior vice president of global supply chain for Target Corp.

“Their backgrounds perfectly align with our long-term growth plan to become a world-class omnichannel retailer,” Ellison said in a statement.

While at the Home Depot, Amend developed the “buy online, pick up in the store” strategy for the home improvement chain. Amend replaced Mike Rodgers — who left to “pursue other interests,” the retailer said — and will report directly to Ellison.

At Target, Robbins specialized in the company’s distribution network. And prior to Target, worked at Procter & Gamble and AutoZone. Robbins reports to Ken Mangone, executive vice president of product development, design and sourcing. He replaces Marie Lacertosa, senior vice president of supply chain, “who will be retiring from the company after more than 30 years of service,” the company said.

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